Industries

We primarily support and staff database marketing efforts in the Financial Services and Telecommunications Industries. We are a professional services consulting group dedicated to delivering database marketing solutions specific to your business needs.

Telecommunications

Telecommunication companies are often primarily focused on reducing customer churn, increasing customer acquisition and identifying appropriate cross sell opportunities. They typically have well-developed data warehouses and have assembled an integrated view of their customers through direct, online and call centre customer contact channels.

Our personnel have assisted in projects to determine the drivers of customer churn, predict which customers are likely to cancel their plans and service in both the short term, and the longer term as well as segmentation, profiling and data services.

Banking and Finance

Banks and Financial Services companies typically have well-developed data warehouse environments. Most of these are used for deploying business intelligence and predictive marketing applications. Credit Cards and Mortgages have been two areas where necessity has driven data mining and modelling applications forward. On the whole most companies do not fully utilise the potential power of these data sources for database marketing projects.

We aim to work with your internal marketing groups, bringing in external knowledge and expertise, or filling a temporary gap in staffing.

The following are some of the services our personnel typically provide to our financial services clients:

• Data integration from multiple sources
• Data cleansing and preparation
• Ad hoc reporting
• Customer profiling and segmentation
• Campaign tracking and measurement
• CRM strategy consulting
• Response to direct mail and non-direct media marketing campaigns
• List generation, customer segmentation, customer profiling
• Campaign planning and measurement